PROTECT THE PLACES YOU LOVE.
Lōcī builds watches inspired by special places. We’re a mission-driven brand — the only watch company contributing 10% of all sales to non-profits that protect endangered places and fragile environments. Together with our customers and non-profit partners, we’re stepping up for places that matter. Because without purpose, a watch is just steel and glass.
Lōcī is based in Los Angeles, California. All our watches feature Swiss movements and they're designed, assembled, inspected, and individually tested in the USA.
Testimonials
See what people are saying
★★★★★A home run for a new watch company...I absolutely love the way it feels on the wrist.
★★★★★I appreciate the fact that they're designed and assembled in the USA, plus the partnership with the Surfrider Foundation should resonate with all water lovers.